Naturally sweetened with Truvia, an extract of Stevia leaf.Glaceau, a maker of enhanced-water beverages, has launched vitaminwater zero, a new sweetened beverage option that has zero calories per serving and also comes with vitamins and nutrients.
The company claims that vitaminwater zero is naturally sweetened with Truvia, a purity extract of the stevia leaf and also added a variety of important vitamins and nutrients including b vitamins, vitamin c, and added electrolytes such as calcium, magnesium and potassium.
vitaminwater zero comes in seven flavors: xxx (acai-blueberry-pomegranate), multi-v (lemonade), essential (orange-orange), mega-c (grape raspberry), go-go (mixed berry), recoup (peach-mandarin) and revitalize (green tea). The 20-ounce bottles will hit shelves throughout the US early next year.
Matt Kahn, senior vice president of marketing for vitaminwater, said: “vitaminwater zero complements the vitaminwater base brand very nicely. vitaminwater zero provides an ideal option for calorie-conscious consumers looking for a great-tasting beverage with the added benefits of vitamins and electrolytes.”
vitaminwater zero is part of the Active Lifestyle Beverages (ALB) unit of The Coca-Cola Company. ALB consists of other brands such as smartwater, Powerade, Fuze, Nos and Full Throttle.
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