Tuesday, August 11, 2009

What is a superfruit?


Superfruit refers to a fruit that has exceptional nutrients, rich in antioxidants and has an appealing taste that can provide health benefits for you. It is a marketing term that has been introduced and used since 2005 as a way to promote and market as a healthy fruit that is very good for man.

There are popular fruits out there w/c has excellent nutritional properties but are not known to be superfruits. Some of these well known fruits are: strawberries, blackberries, oranges to name a few. Maybe because they are not properly introduced or marketed properly as a superfruit.

Superfruit definition means that the fruit should have its native fruit qualities, scientific evidence supporting a health benefit such as antioxidant properties, promotion, marketing and distribution as well as protection of intellectual property, and come up with an appealing strategy to attact buyers and customers.

Resulting from a deliberate business strategy of a manufacturer to bring together marketing, science and potential health value to consumers, a superfruit product is specifically and scientifically designed in manufacturing and marketing.

To date, superfruits have been developed mainly as juices, but began in 2007 to appear as single piece products or as ingredients for functional foods, confectioneries and cosmetics. Current industry development includes applications for creating novel consumer products, such as energy drinks, dietary supplements, and flavors with nutrient qualities, e.g. fortified water.

Although used increasingly in new food and beverage products, superfruits have not been defined by scientific criteria that would allow consumers to objectively assess nutrient value and potential for furnishing health benefits. Consequently, the term superfruit is used liberally to include a growing list of common and rare fruits, some having sparse scientific evidence for being "super".

Here are a list of the 10 know superfruits in random order.

1. Goji
2. Acai
3. Pomegranate
4. Noni
5. Kiwi
6. Mangosteen
7. Cranberry
8. Avocado
9. Seabuckthorn
10. blueberry

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